A lively practical session with award winning author & acclaimed innovator Julia Shalet the 'Product Doctor'.

Whether you're thinking about topics for a project or dissertation, toying with a new business venture or just fancy a career in innovation, The Really Good Idea Test is a 7 step journey to finding out which ideas are worth going for.

• Expose the reasons why most ideas fail 
• Show you how to spot the biggest risks before you begin 
• Help you take the challenge to "test before you invest"

'More than 90% of new products fail & the main reason is because of a failure to understand what the customer needs and wants.'
Nielsen

By Julia Shalet - Author of The Really Good Idea Test
Julia Shalet is an award-winning innovator, who has managed high-value product portfolios & brought many successful new ideas to market across a broad range of sectors. She helps people move their ideas forward often through hands-on workshops & "idea to good idea" research. She also teaches at UCL, the Chartered Institute of Marketing & helps PhDs nationwide to find commercial opportunities in their research.